When Mr. Chen,
Chief Executive Officer, established TS Lines, he had already
accumulated solid 20-year experience in the ocean freight industry
that included freight ship procurement, shipping operations, new
freight route establishment, and financial management. He
possesses sharp insights and management skills gained from his
encounters with numerous turbulent cycles in the ocean freight
industry and his studies of predictive industry forecasts through
scenario simulations. He seeks to distinguish TS Lines as a
reliable service provider through his emphasis on the company vision
and corporate culture of service, excellence, shared goals,
flexibility, motivation, and advancement.
TS Lines was established on July 6, 2001. At time of
establishment, TS Line immediately became a full service company
with complete teams of personnel in documentation, operations, and
financial management. This has propelled TS Line to the fourth
larges ocean freight company in Taiwan shortly following its
creation. Although TS Lines came onto the scene during an economic
recession, the company took advantage of its flat organizational
structure and its experienced and energetic employees to lower
operating costs and maintain profitability throughout the
recession. Through Mr. Chen’s leadership and personnel management,
TS Lines was very competitive. Additionally TS Lines took advantage
of the recession by acquiring fixed assets at great discounts that
included high quality ships, containers, and other resources to
diversify its operations, thus minimizing its market risks. These
efforts increased TS Lines’ competitiveness in ocean freight market
and accelerated its growth.
Brief summary of route establishments:
2001 Open Hong Kong, Taiwan and Japan service.
Expand to Japan, central and north China,
HongKong,Philippines,Indonesia and also expansions
to Singapore, Malaysia, and east India.
March – open Taiwan, Hong Kong, Ho Chi Minh service.
July – Yangon service.
August – north and central China, Hong Kong, Combodia, Thailand, and
Ho Chi Min express service.
November – central and north China, Hong Kong, Malaysia, Singapore
and India service.
Middle East; China to and from Japan.
Expand to East Africa area.
Central China, Korea to Indonesia; At same year add Bangladesh
Open Haiphong service.
Add Australia and Trans Pacific service.
The main operating model for TS Line is based on freightliner
operations. This strategy allows container ships to be operated
based on scheduled timeframes and routine ports. The company is
able to grow steadily and can differentiate itself from competitors
that rent out their ships and routes on a case-by-case business